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My Choice

My Choice are a social enterprise in London investing in local areas via community led projects. 

The Black Superstore currently sponsor their project @BlackRidersAssociation. An initiative providing cycling fitness, learning and leisure cycling classes with the aim to increase access to cycling  and representation of black cyclists. They have a weekly ride out where they bring all the cyclists together for a community networking experience over a meal. 

By purchasing their merchandise you are helping support them provide free and discounted cycle sessions to black adults and children. 

Get to Know 
The Black Superstore Better

The Black Superstore

3rd Floor, 86-90 Paul Street, London, EC2A 4NE

Company Number 12558462